Audi initiated a large multi-channel marketing campaign for the launch of their Audi Q7, resulting in over 100,000 prospects registering on the company’s online portal, "Q7 Globe." We created a 'virtual world' showcasing the new features of the Q7 through movies, interactive content, and imagery. We filmed designers explaining the car's styling, provided exclusive information about the technology, and launched a global competition. The "Q7 Globe" online portal is already providing insights for prospective buyers of the new Audi model. The site has received numerous awards and recognitions.