Thinking about design is hard, but not thinking about it can be disastrous.
Ralph Caplan
Experience
Awards
With over 30 years of experience in creative design, I specialize in digital design for various platforms including digital products, mobile interfaces, online advertising, packaging, websites, social media, and print media. I have worked with numerous luxury brands, and the unique challenges of each project have sharpened my skills in User Experience and Interaction. I have achieved success by aligning client needs with innovative mobile and tablet-driven solutions. I have been recognized with several awards for my dedication to design and my former employers have praised my commitment to projects and teams. At Salesforce, my current focus is on user-centered design for mobile and responsive web experiences within an agile framework.
I continually seek to work with the latest technologies, pushing boundaries in AI and VR for the future.
As the UI Director, my goal is to integrate technology, communication, and design to help businesses gain an edge in the digital transformation era. I believe in being adaptable and versatile to respond quickly when needed, which is why I avoid thinking narrowly and in a channelized manner. I make sure that my team is following our XD methodology in terms of our projects and we educate the other teams on our approach. Design especially in the AI time is more and more important, and that's what I try to teach them the meaning of UI and UX in combination with Strategy.
