VDA
Branding + Website
Each Year the German Association of the Automotive Industry (VDA) talks about an important topic about the automitve industry. They needed an 360 Branding Material for their topic: Connectivity. For this we created a magazine and a digital channel to inform the user about how the driver will be connected within the next few years. We created a unique visualization for the overall branding and invented a new style of iconography to be consistent in the approach. In addition I created a new style for their digital global appearance. The magazine received alot of recogniztions and awards.
ROLE+TASK
Art Direction/Strategy
PROJECT
Branding/Website
AGENCY
Marschall Wernecke