Design is important, even in the age of AI.

My 30 years+ creative experience and expertise revolves around the digital world working across multiple touch points including: digital products and services, mobile interface, online advertising, packaging, point of sale, websites, social media and print communication.

In addition, I have worked for numerous luxury brands.Every single project’s challenges and diversity of product has pushed my skills and honed my talent in User Experience and Interaction. My success has been achieved through melding client’s needs with innovative mobile and tablet driven solutions. Passion for design in my work has garnered many awards over the past few years. In addition, I have received positive feedback from former employers for my team and project commitment. I like to be very hands on and strive to help my team achieve better than expected results.

My approach is not only doing UI + UX, I am always involved in strategy and out-of-the-box thinking. Right now I am focusing on a solid, user-centered design sensibility applying to the latest mobile and responsive web experiences balanced within an agile framework. My focus is always working with the latest technologies and push the boundries in terms of AI and VR for the future.

My goal as UI Director is to combine Technology, Communcation and Design. I want to make sure that their business has an advantage in the Age of digital transformation. You need to be very versatile and shift gears if needed to move fast. That’s why I never think in one channel.


Argonauten // Aperto // BBDO // G2 // Geometry // Edelman // MWA // Moving Interactive // Neue Digitale // R/GA NYC // Razorfish // Salesforce // Sapient Nitro 


Best of Branche // ADC // AME // Addy Awards // Cannes Lion // DMMA // Effie // Hive // Webby // Horizon Interactive // Comm // Red Dot

If you like what you see and want to get in contact, please do.